The BoF Podcast | Why Duran Lantink Refuses to Comply with Vogue’s Guidelines
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Background:
From a really younger age, Dutch designer Duran Lantink has been fascinated by the transformative energy of vogue.
His journey started in his early teenagers, culminating in his first runway present at simply 14 years outdated. That assortment, constituted of repurposed Diesel denims and his grandmother’s tablecloth, was picked up by a neighborhood multi-brand retailer. And the remainder is historical past.
In the present day, Duran is thought within the business for his playful experimentation, revolutionary collections and provocative runway shows.
“I’m all figuring it out now. For me, I’m simply doing it step-by-step,” he shared. “Afterward I actually fell in love with this form of non-conformative factor and I really feel that the Home of Gautier may be very a lot about freedom and about tradition and about bringing artists in and all these items and I hope the liberty and the likelihood to actually carry that in and actually carry again that vibe from the late 80s or the start of the 90s and that actually excites me.”
In Paris, for his first ever English-language podcast, BoF founder and CEO Imran Amed sat down with Lantink to speak to him about his private vogue journey, perceive the supply of his creativity and the way he’s fascinated by getting into the position of inventive director at an iconic vogue model.
Key Insights:
- Duran Lantink’s ardour for vogue manifested early, culminating in his first runway present at simply 14. Utilizing repurposed Diesel denims and his grandmother’s tablecloth, Lantink created a group unexpectedly picked up by a neighborhood multi-brand retailer. “I believe until now that has been my most commercially profitable expertise,” Lantink jokes. However the second was pivotal, crystallising his future path: “It in all probability was a type of moments the place I actually knew what I wished to do in life.”
- Lantink’s inventive ethos has at all times revolved round repurposing and remodeling current clothes. This distinctive method initially met resistance in conventional vogue faculties. “I’ve at all times been obsessive about chopping up garments, mixing garments,” he says. At instances, educators dismissed him, suggesting he is perhaps higher suited as “a stylist or artist,” however Lantink remained unwavering: “I didn’t actually care. I simply wished to do what works for me.”
- Lantink’s visibility skyrocketed after designing Janelle Monáe’s viral “vagina pants,” however his business breakthrough got here through the pandemic with a drone-based vogue present. “I used to be lastly capable of attain an even bigger viewers as a result of no person may go wherever anyway.” The ingenious showcase attracted assist from influential business figures, propelling his repute internationally.
- Taking up the inventive directorship at Jean Paul Gaultier signifies a brand new chapter for Lantink. The chance resonated deeply along with his inventive philosophy and private historical past. “It went again to the place I got here from, this obsession with nightlife and folks dressing up,” he says. Embracing the legacy of freedom related to Gaultier, Lantink expresses pleasure for the inventive potential: “The Home of Gaultier may be very a lot about freedom and tradition. That basically excites me.”
