Crafting Affect: How Prerana Srikantappa Builds Enduring Style Identities

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Within the luxurious vogue business, seen designs are sometimes attributed to designers, celebrities, and influencers. Nevertheless, behind among the most profitable campaigns in current seasons is Prerana Srikantappa, a public relations govt and vogue stylist who focuses on creating cross-cultural model narratives for worldwide markets.

At Dubai Style Week 2024, as Roberto Cavalli made its return to the highlight, Prerana led the communications technique, coordinating each side of the model’s regional positioning, resulting in top-tier media outreach. The posh vogue home closed the reveals on the Spring/Summer time 2025 version, curating a celeb guestlist that garnered consideration worldwide. Prerana doesn’t simply promote manufacturers; she reshapes how they’re understood throughout borders.

A Twin Observe: Styling and Technique
Prerana’s work is a convergence of picture and affect. With a background in engineering and a profession immersed in type, she takes a structured strategy to vogue storytelling. Her twin position as a public relations govt and a stylist provides her management over each visible presentation and model messaging.

She beforehand led press campaigns for distinguished purchasers resembling Paolo Sebastian and Casadei, serving to them strengthen their presence in world markets and contributing to the success of those campaigns by supporting product launches, seasonal campaigns, and trend-focused editorial protection. Her work, resembling for Roberto Cavalli, is fastidiously crafted, hanging a fragile steadiness between aesthetics and enterprise goals.

A Market Benefit: Cultural Fluency

Prerana’s skill to translate a model’s id throughout areas is what units her aside. Her specialty is in adapting Western vogue homes into ideas that resonate deeply with rising luxurious markets such because the GCC.

For Casadei’s Milan Style Week presentation, she tailor-made the messaging to a Center Japanese viewers, which aligned the model with shopper values of the Center East.

Quite than replicating world campaigns, she makes them extra native. This consists of refining influencer partnerships, adjusting press language, and aligning visuals with cultural expectations. For manufacturers aiming to develop in non-Western markets, this strategy ensures relevance with out compromising their genuine id. She has utilized this technique throughout a number of reveals, every leading to profitable, well-received shows tailor-made to regional audiences.

The Evolving Function of Style PR
The posh world is shifting. Manufacturers are prioritizing credibility over virality. Prerana believes the way forward for vogue communications will rely much less on mass publicity and extra on tailor-made, culturally clever storytelling.

Her technique focuses on long-term positioning, which requires a radical understanding of native markets. Chasing a short-term buzz doesn’t have the identical impression on audiences that an genuine connection does.

Classes from Expertise
Breaking into vogue with out business connections required persistence. Prerana started her profession by cold-emailing, helping, and intently observing the operational facet of the style business.

In the present day, she combines artistic expertise with enterprise consciousness, emphasizing the significance of contracts and the model’s worth.“Having creativity alone isn’t sufficient; you have to be capable to defend and scale your work.”

Trying Forward
As she expands her portfolio and continues shaping communications for luxurious manufacturers, Prerana Srikantappa stays targeted on a long-term mission: to assist form how vogue homes obtain world relevance by means of smarter and strategic storytelling.

Her imaginative and prescient is deliberate and rooted in depth, not hype. Whereas others chase the highlight, she’s constructing the construction behind it, ensuring that when it shines, it tells a narrative price remembering.

Introduced by: APG